adoption adoption-curve adoption-rate agile-methodology b2b b2b-marketing b2c b2c-marketing bowling-alley brand-management brand-positioning branding business business-development business-development. business-growth business-strategies business-strategy buyer-behavior chasm communication competitive-advantage competitive-analysis consumer-adoption consumer-behavior continuous-delivery continuous-improvement continuous-integration corporate-culture crossing-the-chasm customer-acquisition customer-adoption customer-adoption-curve customer-base customer-behavior customer-insights customer-lifecycle customer-needs customer-profiling customer-psychology customer-relationship-management customer-retention customer-satisfaction customer-segmentation customer-segments customer-targeting customers devops devops-culture devops-practices diffusion diffusion-of-innovation digital-marketing digital-transformation discontinuous-innovation disruption disruptive disruptive-innovation disruptive-technologies disruptive-technology early-adopters early-majority entrepreneurialism entrepreneurship geoffrey-a.-moore go-to-market go-to-market-strategy growth growth-hacking growth-strategy high-tech high-tech-industry high-tech-marketing high-tech-products industries industry-analysis informationmanagement innovation innovation-adoption innovation-diffusion innovative-products innovators it-operations laggards late-majority lean-software-development main mainstream mainstream-adoption mainstream-audience mainstream-customers mainstream-market managementinformationsystems market market-adoption market-analysis market-development market-disruption market-dynamics market-entry market-expansion market-gap market-growth market-leader market-leadership market-niche market-penetration market-positioning market-research market-segmentation market-share market-strategy market-targeting marketing marketing-communication marketing-communications marketing-management marketing-strategies marketing-strategy marketing-success marketing-tactics marketing-trends mis niche-market organizational-transformation performance-measurement positioning pragmatists product product-adoption product-adoption-curve product-development product-differentiation product-launch product-launching product-life-cycle product-lifecycle product-management product-market-fit product-marketing product-positioning product-strategy products professional sales sales-and-marketing sales-funnel sales-growth sales-strategies sales-strategy sales-tactics sales-techniques selling selling-strategy software-delivery software-deployment software-development-process software-development-teams software-engineering software-quality start-ups startups strategic-marketing strategies strategy target-audience target-market tech-industry tech-products tech-startups technological-disruption technology technology-adoption technology-adoption-curve technology-adoption-cycle technology-adoption-life-cycle technology-adoption-lifecycle technology-commercialization technology-companies technology-diffusion technology-driven technology-enthusiasts technology-industry technology-innovation technology-innovations technology-lifecycle technology-market technology-marketing technology-marketing-strategy technology-organizations technology-performance technology-products technology-sales technology-startups technology-strategy technology-trends tornado trade visionaries