Books tagged with "marketing-strategy"   ‧  

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adoption adoption-curve adoption-rate advertising b2b b2b-marketing b2c b2c-marketing book bowling-alley brand-differentiation brand-management brand-positioning branding business business-development business-development. business-growth business-strategies business-strategy business-success buyer-behavior buyer-persona buyer-personas chasm chasm-theory communication competition competitive-advantage competitive-analysis competitive-differentiation consumer-adoption consumer-behavior corporate-culture creativeabilityinbusiness crossing-the-chasm customer-acquisition customer-adoption customer-adoption-curve customer-base customer-behavior customer-choice customer-experience customer-insights customer-loyalty customer-mindset customer-needs customer-personas customer-profiling customer-psychology customer-relationship-management customer-retention customer-satisfaction customer-segmentation customer-segments customer-targeting customers customerservices diffusion-of-innovation digital-marketing digital-transformation discontinuous-innovation disruption disruptive disruptive-innovation disruptive-technology early-adopters early-majority education entrepreneurialism entrepreneurship general geoffrey-a.-moore go-to-market go-to-market-strategy growth growth-hacking growth-strategy high-tech high-tech-industry high-tech-marketing high-tech-products industries industry-analysis innovation innovation-adoption innovation-diffusion innovative-products innovators laggards late-majority launch-strategies leadership mainstream mainstream-adoption mainstream-audience mainstream-customers mainstream-market management market market-adoption market-analysis market-development market-disruption market-dynamics market-entry market-expansion market-gap market-growth market-leader market-leadership market-penetration market-positioning market-research market-segmentation market-share market-strategy market-targeting marketing marketing-communication marketing-communications marketing-management marketing-strategies marketing-success marketing-tactics marketing-trends niche-market positioning pragmatists product product-adoption product-development product-differentiation product-launch product-launching product-life-cycle product-lifecycle product-management product-market-fit product-marketing product-positioning product-strategy products professional professionaldevelopment research sales sales-and-marketing sales-funnel sales-growth sales-strategies sales-strategy sales-tactics sales-techniques scalability selling selling-strategy start-ups startups strategic-marketing strategic-thinking strategies strategy successinbusiness target-audience target-market tech-entrepreneurship tech-industry tech-products tech-startups technological-disruption technology technology-adoption technology-adoption-curve technology-adoption-cycle technology-adoption-life-cycle technology-adoption-lifecycle technology-commercialization technology-companies technology-diffusion technology-driven technology-enthusiasts technology-industry technology-innovation technology-innovations technology-lifecycle technology-management technology-market technology-marketing technology-marketing-strategy technology-products technology-sales technology-startups technology-strategy technology-trends tornado trade value-proposition visionaries