Books tagged with "product-management"   ‧  

0 queued — 1 read — published 2019 — 276 pages


0 queued — 1 read — published 2017 — 248 pages


0 queued — 1 read — published 2008 — 242 pages


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adoption adoption-curve advertising agile-methodology b2b b2b-marketing b2c b2c-marketing book bowling-alley brand-positioning branding building-teams business business-development business-development. business-growth business-strategies business-strategy buyer-behavior chasm communication competition competitive-advantage competitive-analysis competitive-differentiation consumer-behavior crossing-the-chasm customer-acquisition customer-adoption customer-adoption-curve customer-behavior customer-driven customer-experience customer-insights customer-lifecycle customer-loyalty customer-needs customer-profiling customer-psychology customer-research customer-retention customer-satisfaction customer-segmentation customer-segments customer-success customer-targeting customerrelations customers data-analysis data-driven-decisions design-thinking diffusion-of-innovation digital-marketing digital-transformation disruption disruptive disruptive-innovation disruptive-technology early-adopters early-majority entrepreneurialism entrepreneurship geoffrey-a.-moore go-to-market go-to-market-strategy growth growth-hacking growth-strategy high-tech high-tech-marketing high-tech-products industriedesign innovation innovation-adoption innovation-diffusion innovative-products innovators iterative-process laggards late-majority launching-products leadership mainstream mainstream-adoption mainstream-customers mainstream-market management market market-adoption market-analysis market-development market-disruption market-dynamics market-entry market-expansion market-fit market-gap market-growth market-leader market-leadership market-niche market-penetration market-positioning market-research market-segmentation market-share market-strategy market-targeting marketing marketing-communication marketing-management marketing-strategies marketing-strategy marketing-success marketing-tactics marketing-trends minimum-viable-product newproducts niche-market positioning pragmatists problem-solving product product-adoption product-adoption-curve product-development product-differentiation product-launch product-leadership product-led-growth product-life-cycle product-lifecycle product-manager product-market-fit product-marketing product-positioning product-roadmap product-roadmaps product-strategy product-success products produktentwicklung produktmanagement project-management prototyping saas sales sales-and-marketing sales-funnel sales-growth sales-strategies sales-strategy sales-tactics sales-techniques scalable-business selling selling-strategy software stakeholder-management start-ups startup startups strategic-marketing strategies strategy subscription-business-model target-audience target-market tech-industry tech-products tech-startups technology technology-adoption technology-adoption-curve technology-adoption-cycle technology-adoption-life-cycle technology-adoption-lifecycle technology-commercialization technology-companies technology-diffusion technology-driven technology-enthusiasts technology-industry technology-innovation technology-innovations technology-lifecycle technology-marketing technology-marketing-strategy technology-products technology-sales technology-startups technology-strategy technology-trends tornado user-adoption user-experience user-research visionaries