1990s 21st-century 90s 90s-nostalgia absurdism absurdity addiction adoption adoption-curve adventure ambition artificial-intelligence black-comedy business business-growth business-strategy canada canadian-author canadian-literature career character-driven coding comedy coming-of-age competition competitive-advantage computer computer-industry computer-programmers computer-programming computer-science computers consumerism contemporary contemporary-fiction contemporary-literature corporate-culture corporate-life corporate-world counterculture coupland creativity crossing-the-chasm customer-acquisition customer-adoption customer-behavior customer-segmentation customer-targeting customers dark-comedy dark-humor digital-age digital-revolution disruption disruptive disruptive-innovation disruptive-technology dot-com-era douglas douglas-coupland dysfunctional dysfunctional-families dysfunctional-family early-adopters entrepreneurship escapism existentialism family family-dynamics fiction friendship friendships gaming geek geek-culture geeks gen-x generation-x generational-divide go-to-market-strategy hacker-culture high-tech high-tech-products humor humorous identity identity-crisis innovation internet internet-boom internet-culture introspection jpod literary-fiction love mainstream mainstream-customers market-analysis market-disruption market-expansion market-growth market-penetration market-research market-segmentation market-share market-strategy marketing marketing-strategies marketing-strategy marketing-tactics media metafiction microserfs microsoft millennial millennial-generation modern-life nerd nerd-culture nerds novel office-culture office-life office-politics personal-growth pop-culture pop-culture-references positioning postmodern postmodernism product product-adoption product-development product-launch product-life-cycle product-lifecycle product-management product-marketing product-positioning products programmer programmers programming quirky quirky-characters relationships sales sales-strategy satire satirical seattle self-discovery self-referential selling silicon-valley social-commentary social-dynamics social-isolation social-media software software-development software-engineering software-engineers software-industry start-up start-up-culture start-ups startup startup-culture startups strategy subversion subversive success surreal surrealism target-audience target-market technology technology-adoption technology-adoption-curve technology-adoption-life-cycle technology-adoption-lifecycle technology-diffusion technology-industry technology-marketing technology-startups vancouver video-game-industry video-games virtual-reality work-culture work-life-balance workaholic workplace workplace-culture workplace-dynamics workplace-humor workplace-satire