adoption adoption-curve aesthetics affordance affordances b2b-marketing behavior book brand-differentiation brand-positioning branding business business-development business-growth business-strategy chasm cognition cognitive cognitive-ergonomics cognitive-load cognitive-psychology cognitive-science competitive-advantage competitive-analysis constraints consumer-behavior creativity crossing-the-chasm customer-acquisition customer-adoption customer-behavior customer-experience customer-needs customer-retention customer-satisfaction customer-segmentation customer-targeting customers decision-making design design-principles design-thinking diffusion-of-innovation digital-marketing disruption disruptive disruptive-innovation disruptive-technology donald early-adopters early-majority engineering entrepreneurship ergonomic-design ergonomics error error-prevention everyday everyday-life everyday-objects everyday-things experience feedback feedback-loops function functionality geoffrey-a.-moore go-to-market go-to-market-strategy growth growth-hacking growth-strategy high-tech high-tech-products human human-behavior human-centered human-centered-design human-computer-interaction human-error human-factors human-psychology industrial industrial-design information-architecture innovation innovation-adoption innovators interaction interaction-design interactions interface interface-design intuitive intuitive-design laggards late-majority leadership learnability mainstream mainstream-adoption mainstream-customers mainstream-market management mapping market market-analysis market-disruption market-dynamics market-expansion market-gap market-growth market-penetration market-positioning market-research market-segmentation market-share market-strategy marketing marketing-strategies marketing-strategy marketing-tactics mental-models norman norman-donald objects perception positioning pragmatists principles problem-solving product product-adoption product-design product-differentiation product-launch product-life-cycle product-lifecycle product-management product-market-fit product-marketing product-positioning product-strategy productivity products project-management psychology psychology-of-design saas sales sales-strategy sales-techniques selling signifiers simplicity software-development start-ups startup startups strategic-thinking strategy target-audience target-market tech-industry tech-products technology technology-adoption technology-adoption-curve technology-adoption-life-cycle technology-adoption-lifecycle technology-companies technology-diffusion technology-industry technology-marketing technology-sales technology-startups technology-trends things usability usability-engineering usability-testing user-behavior user-centered user-centered-approach user-centered-design user-experience user-feedback user-friendly user-interaction user-interface user-interface-design user-psychology user-research user-testing ux visibility visionaries visual-communication visual-design