Books tagged with "product-strategy"   ‧  

0 queued — 1 read — published 2019 — 276 pages


0 queued — 1 read — published 2008 — 242 pages


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adoption adoption-curve advertising b2b b2b-marketing b2c b2c-marketing book bowling-alley brand-positioning branding business business-development business-development. business-growth business-strategies business-strategy buyer-behavior chasm communication competition competitive-advantage competitive-analysis competitive-differentiation consommateurs consumer-behavior corporate-culture crossing-the-chasm customer-acquisition customer-adoption customer-adoption-curve customer-behavior customer-driven customer-experience customer-insights customer-lifecycle customer-loyalty customer-mindset customer-needs customer-profiling customer-psychology customer-relationship-management customer-retention customer-satisfaction customer-segmentation customer-segments customer-success customer-targeting customerrelations customers data-driven-decisions design-thinking diffusion-of-innovation digital-marketing digital-transformation disruption disruptive disruptive-innovation disruptive-technology early-adopters early-majority entrepreneurial entrepreneurialism entrepreneurship geoffrey-a.-moore go-to-market go-to-market-strategy growth growth-hacking growth-strategy high-tech high-tech-industry high-tech-marketing high-tech-products innovation innovation-adoption innovation-diffusion innovation-ecosystem innovative-products innovators iterative-process laggards late-majority launch-strategies lean-startup main mainstream mainstream-adoption mainstream-customers mainstream-market market market-adoption market-analysis market-development market-disruption market-dynamics market-entry market-expansion market-fit market-gap market-growth market-leader market-leadership market-niche market-penetration market-positioning market-research market-segmentation market-share market-strategy market-targeting market-trends marketing marketing-communication marketing-management marketing-strategies marketing-strategy marketing-success marketing-tactics marketing-trends minimum-viable-product newproducts niche-market plg positioning pragmatists product product-adoption product-adoption-curve product-development product-differentiation product-discovery product-launch product-led-growth product-life-cycle product-lifecycle product-management product-market-fit product-marketing product-positioning product-roadmap productionplanning products prototyping saas sales sales-and-marketing sales-funnel sales-growth sales-strategies sales-strategy sales-tactics sales-techniques scalable-business selling selling-strategy software start-ups startup startups strategic-marketing strategies strategy subscription-business-model target-audience target-market tech-industry tech-products tech-startups technological-disruption technology technology-adoption technology-adoption-curve technology-adoption-cycle technology-adoption-life-cycle technology-adoption-lifecycle technology-commercialization technology-companies technology-diffusion technology-driven technology-enthusiasts technology-industry technology-innovation technology-innovations technology-lifecycle technology-market technology-marketing technology-marketing-strategy technology-products technology-sales technology-startups technology-strategy technology-trends tornado user-adoption user-centered-design user-research ux visionaries