action action-packed adoption adoption-curve adventure ai artificial-intelligence bioengineering bioethics biohacking bioinformatics biological-experimentation biological-research biology biomedical-research biotechnology branding business business-development business-growth business-strategy chasm cloning competitive-advantage computer-science conspiracy conspiracy-theories consumer-behavior controversial corporate corporate-espionage corporate-greed corporate-intrigue corporate-power crime crossing-the-chasm customer-acquisition customer-adoption customer-behavior customer-retention customer-segmentation customer-targeting customers cutting-edge cutting-edge-science cutting-edge-technology cybercrime diffusion-of-innovation digital-marketing disruption disruptive disruptive-technology dna dna-sequencing dystopian early-adopters early-majority entrepreneurship ethical-dilemma ethical-dilemmas ethical-implications ethical-issues ethics evolution evolutionary-biology experimental fast-paced fiction future future-society future-technologies future-technology futurism futuristic futuristic-society futuristic-technology genetic-engineering genetic-experimentation genetic-manipulation genetic-patents genetic-research genetic-testing genetics genetics-engineering genetics-research geoffrey-a.-moore go-to-market-strategy growth high-tech high-tech-products human-evolution human-experimentation innovation intellectual-property laggards late-majority legal legal-battles legal-drama legal-implications legal-issues mainstream mainstream-adoption mainstream-customers mainstream-market market market-analysis market-disruption market-expansion market-growth market-penetration market-positioning market-research market-segmentation market-share market-strategy marketing marketing-strategies marketing-strategy marketing-tactics medical medical-advancements medical-ethics medical-research medical-thriller medicine michael-crichton moral-dilemmas morality mystery nanotechnology neuroscience next pharmaceutical pharmaceutical-industry pharmaceuticals positioning pragmatists product product-adoption product-development product-differentiation product-launch product-life-cycle product-lifecycle product-management product-market-fit product-marketing product-positioning products research sales sales-strategy science science-ethics science-fiction science-thriller scientific scientific-advancement scientific-advancements scientific-breakthrough scientific-breakthroughs scientific-discovery scientific-ethics scientific-experimentation scientific-experiments scientific-exploration scientific-progress scientific-research scientific-thriller selling speculative-fiction startups strategy suspense suspenseful target-audience target-market tech-industry techno-thriller technological-advancement technological-advancements technology technology-adoption technology-adoption-curve technology-adoption-life-cycle technology-adoption-lifecycle technology-companies technology-diffusion technology-industry technology-marketing technology-sales technology-startups technology-trends thought-provoking thriller thriller-novel transhumanism unpredictable-consequences