Product-Led Growth: How to Build a Product That Sells Itself
by Wes Bush
Paperback Hardcover"Product-Led Growth" by Wes Bush is a guide for startups and established companies alike on how to focus on building a product that sells itself. Bush argues that traditional sales and marketing strategies are becoming less effective, and instead advocates for a product-led approach that focuses on creating a valuable user experience and designing a product that users will naturally want to share with others. The book provides practical advice on how to identify the key elements of a product-led strategy, such as building a strong onboarding experience, creating a culture of experimentation, and measuring the right metrics to track success. Overall, the book shows how a product-led approach can lead to sustainable growth and customer loyalty in an increasingly competitive marketplace.
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