Inspired: How To Create Products Customers Love

by Marty Cagan

Paperback Kindle Edition Hardcover

"Inspired: How To Create Products Customers Love" by Marty Cagan is a guide to product management that provides insights into how to create successful products that customers will love. The author argues that product managers must understand the customer's needs and the market in order to create products that solve real problems. Cagan suggests that products should be designed around customer outcomes, and that product managers must be willing to experiment and iterate to achieve success. The book also discusses the importance of building a strong product team, and provides advice on how to hire, train, and empower them. Overall, "Inspired" offers a practical and actionable framework for building products that stand out in the market.

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