Influence: the Psychology of Persuasion
Kindle Edition Hardcover Audio CD PaperbackIn “Influence: The Psychology of Persuasion,” Robert B. Cialdini explores the science behind why people say yes and how to apply that knowledge to become more effective persuaders. Drawing on his years of research, Cialdini identifies six universal principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. He explains how these principles can be used in a variety of settings, from sales and marketing to politics and personal relationships, to persuade others to take certain actions or make specific decisions. The book has been widely praised for its insights into the psychology of persuasion and its practical applications for those who want to become more effective communicators and influencers.
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Explores the science behind decision-making and how our brains can be influenced, offering practical strategies for making better choices.
Examines the psychology of persuasion and how to effectively influence others in various situations.
Delves into the principles of behavioral economics and how they can be applied to marketing and decision-making.
Explores the psychology of decision-making and the factors that influence our choices in everyday life.
Investigates the science of habits and how they can be formed, changed, and manipulated in individuals and organizations.
Explores the psychology of decision-making and how our biases and emotions can impact our choices.
Examines the science of social influence and how we can use it to become more persuasive and effective communicators.
Explores the psychology of decision-making and how we can make better choices by understanding our cognitive biases.
Delves into the psychology of human behavior and how we can use this knowledge to improve our relationships and interactions.
Examines the principles of influence and persuasion and how they can be applied in various personal and professional contexts.