Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Audio CD Hardcover Kindle Edition PaperbackCompeting Against Luck is a business book by Clayton M. Christensen that explains how companies can effectively innovate to meet the needs of their customers. Based on the Jobs-to-be-Done theory, which suggests that people buy products and services to accomplish a specific task, rather than just to own a specific product, the book argues that companies should focus on understanding the real job that their customers are trying to accomplish and then innovate to meet those needs. The book provides examples of companies that have successfully implemented the Jobs-to-be-Done theory in their innovation process, and provides practical guidance for businesses looking to innovate in a customer-centric way.
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A guide to creating a successful brand through differentiation strategies and innovative marketing techniques.
Learn how to grow your business by focusing on customer needs and delivering exceptional value.
Discover the secrets to developing a winning business strategy that sets you apart from the competition.
Explore the key principles and practices that lead to long-term business success and sustainable growth.
Uncover the strategies and tactics used by successful companies to gain a competitive advantage in the marketplace.
Learn how consumer behavior influences purchasing decisions and how businesses can leverage this knowledge to drive sales.
Discover the power of creating exceptional customer experiences that drive loyalty and repeat business.
Explore the disruptive forces that can transform industries and create new opportunities for growth and innovation.
Learn how to anticipate and meet customer needs by staying ahead of market trends and preferences.
Discover how successful companies navigate disruptive changes in the business landscape to achieve long-term success.