In "Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change," author George Marshall argues that while there is overwhelming scientific evidence of the threat posed by climate change, efforts to address it have been stymied because humans are predisposed to ignore environmental issues that don't have immediate, tangible consequences. Drawing on research from psychology, sociology, and communication studies, Marshall explores why individuals and societies struggle to take action on climate change and suggests strategies for engaging people in meaningful dialogue about the issue. He emphasizes the importance of connecting climate change to issues that people already care about and of framing the problem in ways that tap into emotions and values. Ultimately, Marshall's book is a call to action, urging readers to recognize the urgency of the climate crisis and to push for meaningful change.
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Explores the impact of cognitive biases on decision making and offers strategies to overcome them.
Examines the psychology behind why people deny scientific evidence and how to effectively communicate to change minds.
Investigates the science of decision making and how to make better choices in an uncertain world.
Explores the psychology of persuasion and how to effectively influence others' decisions.
Examines the science of climate change and offers solutions for a sustainable future.
Investigates the impact of communication on relationships and offers strategies for effective communication.
Explores the psychology of decision making and how to avoid common pitfalls.
Investigates the psychology of denial and how to confront difficult truths.
Explores the science of cognition and how our brains process information.