Switch: How to Change Things When Change Is Hard
by Chip Heath, Dan Heath
Paperback Hardcover Audio CD Kindle Edition"Switch: How to Change Things When Change Is Hard" is a book by Chip Heath that emphasizes the importance of three key factors in making successful changes: directing the rational brain, motivating the emotional brain, and shaping the environment. The authors argue that people often fail to make lasting changes because they focus on only one of these factors, or because they lack a clear direction or motivation. The book offers practical tips and case studies to illustrate how these factors can be harnessed to create successful and lasting change. Overall, "Switch" offers a fresh and practical perspective on how to overcome resistance to change and achieve desired outcomes in both personal and professional contexts.
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A guide to developing the mindset and skills needed to thrive in today's constantly changing world.
Explores the science behind why habits exist and how they can be changed to improve all aspects of life.
Offers practical strategies for improving communication skills and building stronger relationships.
Provides insights into the psychology of decision-making and how to make better choices in life and business.
A practical guide to setting and achieving goals that lead to success and fulfillment.
Explores the science behind human behavior and offers insights into how to make positive changes.
Examines the qualities and behaviors that make great leaders and how to develop them.
Provides practical strategies for understanding and influencing human behavior in various contexts.
Offers insights and techniques for personal growth and self-improvement based on psychological principles.
Explores the science of habits and how they can be changed to transform lives and businesses.