Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler, Cass R. Sunstein

Kindle Edition Audio CD Hardcover Paperback

"Nudge" by Richard H. Thaler outlines how small, subtle tweaks to the environment, or “nudges,” can influence and improve people’s decision-making in regards to their health, wealth, and happiness. Thaler and co-author Cass R. Sunstein argue that people are often irrational and make choices that negatively impact their lives. By providing nudges that steer individuals towards better choices, policymakers and organizations can create a more efficient society. The book explores various examples of nudges, such as opt-out organ donation and automatic retirement savings plans, and how they have positively impacted the lives of individuals and society as a whole. Thaler and Sunstein advocate for the use of nudges as a valuable tool for policymakers and organizations to promote positive behavior change.

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