Metaphors We Live By
by George Lakoff, Mark Johnson
Hardcover Kindle Edition Paperback"Metaphors We Live By" by George Lakoff and Mark Johnson argues that everyday language is rife with metaphorical thinking, which shapes our understanding of the world around us. The authors suggest that metaphors are not just poetic devices, but are fundamental to our cognition and decision making. By analyzing a range of common metaphors, the book shows how we use our physical experiences to frame abstract concepts, such as love, time, and morality. The book argues that these metaphors are not just rhetorical flourishes, but are deeply ingrained in our thought processes and shape how we perceive reality. Lakoff and Johnson propose that we need to become more aware of the metaphors we use in order to gain greater control over our thinking and actions.
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