Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Paperback Kindle EditionIn "Predictably Irrational," Ariely explores the hidden forces that influence human decision-making and irrational behavior. He argues that humans aren't always rational beings and are often influenced by emotions and biases that can cloud their judgment. By understanding these hidden forces, individuals can make better decisions, both in their personal lives and in the business world. The revised and expanded edition includes new insights on topics such as the power of social norms, the impact of our perceived ownership, and the role of adaptation in decision-making. Overall, Ariely's book provides a fascinating look into the complexities of the human mind and offers practical advice for overcoming irrational behavior.
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