3 5 behavioral-economics behavioral-economist behavioral-science besliskunde besluitvorming beslutsfattande bf448a6982010 biases choice(psychology) cognitive-biases cognitive-psychology cognitivepsychology consumer-behavior consumerbehavior cx4500 decision-making decisionmaking dk1040 economic-decision-making economic-psychology economic-theory economics empirischesozialforschung entscheidungsfindung entscheidungstheorie ethik evaluation forschung gefühl heuristics human-behavior human-irrationality intuition irrational-behavior irrationality irrationalität judgment judgment-and-decision-making kognition logischesdenken moralandethicalaspects neuropsychologie newyorktimesbestseller newyorktimesreviewed nyt:hardcover-nonfiction=2009-03-08 problemsolving psychologicalaspects psychology qualitativemethode qualitativeresearch qualitativesozialforschung reasoning(psychology) schoolmanagementandorganization schulleitung social-psychology society sozialwissenschaften thought-processes thoughtandthinking verbraucherverhalten wissenschaftsethik