Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives
by George Lakoff, Howard Dean, Don Hazen
Library Binding Paperback Audio CD"Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives" by George Lakoff is a political communications guidebook for progressives to better understand and effectively communicate their values and ideas to voters. Lakoff explains the importance of framing issues in a way that resonates with people's values, and provides tips and strategies for doing so. He also delves into the psychology of political language, and how conservatives have successfully used frames to shift the political discourse to the right. The book serves as a call to action for progressives to take control of the narrative and promote their values effectively.
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