The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Hardcover Paperback Kindle Edition"The Search" by John Battelle delves into the history of Google and its competitors, exploring how the search engine industry transformed business and culture. The book covers the early days of search, Google's rise to dominance, and the impact of search on various industries. Battelle also discusses the challenges and controversies that Google has faced over the years, including issues related to privacy and antitrust. Overall, "The Search" offers a comprehensive look at the evolution of search and its impact on our world.
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