How to Measure Anything: Finding the Value of Intangibles in Business

by Douglas W. Hubbard

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"How to Measure Anything: Finding the Value of Intangibles in Business" by Douglas W. Hubbard is a practical guide to measuring and quantifying intangible assets and risks in business. The author argues that anything can be measured, including seemingly vague and intangible concepts like customer satisfaction and employee morale, and that such measurements are essential for making informed decisions. The book offers a framework and tools for developing measurements, assessing uncertainty, and using data to reduce risk and improve decision-making. It also addresses common misconceptions about measurement and provides examples of successful and impactful measurement practices in real-world business scenarios. Overall, "How to Measure Anything" encourages businesses to embrace the power of measurement and data-driven decision-making to drive success.

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