The Myths of Innovation

by Scott Berkun

Hardcover Paperback Kindle Edition

In "The Myths of Innovation," author Scott Berkun challenges commonly held beliefs about innovation and the process of creating new ideas. He argues that the idea of a lone inventor coming up with a groundbreaking idea is a myth, and that innovation is a collective effort that is often the result of trial and error rather than a single "eureka" moment. Berkun also critiques the idea of a linear process of innovation, arguing that it is messy and unpredictable and often involves failures and setbacks. Ultimately, he emphasizes the importance of collaboration, openness to new ideas, and perseverance in the creative process.

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