The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It)

by Michael E. Raynor

Kindle Edition Hardcover

The book "The Strategy Paradox" by Michael E. Raynor exposes the idea that traditional strategic planning can lead to failure rather than success. The author asserts that the strategy paradox occurs when a company commits to a specific plan in an attempt to achieve long-term success, but that plan fails to adapt to changing circumstances in the future. Raynor proposes a different approach to strategy called "strategy architecture," which involves building a flexible framework that allows for adaptation and revision as new information becomes available. By adopting this approach, companies can avoid the strategy paradox and increase their chances of achieving long-term success.

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