The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are
Hardcover"The Clustered World" by Michael J. Weiss explores how people's preferences and behaviors are influenced by the environments they reside in. The book highlights the importance of clustering, which refers to the grouping together of people with similar tastes and preferences. Weiss argues that clustering is prevalent in everything from where people choose to live, to what they buy and consume. The author explains how companies and policymakers can leverage clustering to better understand and target their audiences, and how individuals can use clustering to make more informed choices about where they live and what they buy. In essence, "The Clustered World" sheds new light on the ways that people's personal choices and decisions are interconnected with larger societal trends.
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