"Good Strategy Bad Strategy: The Difference and Why It Matters" by Richard Rumelt is a book that provides insights into what makes a good strategy and why it is important for companies to have effective strategies in order to accomplish their goals. Rumelt argues that a good strategy is not simply a list of steps to follow, but rather a coherent and logical approach to achieving a specific objective. He also identifies common pitfalls that lead to bad strategies, including a lack of focus, failure to anticipate obstacles, and a reliance on wishful thinking. Ultimately, Rumelt emphasizes the importance of choosing a clear and achievable goal, developing a plan that takes into account all factors relevant to achieving that goal, and committing resources to executing that plan.
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