applecomputer books cloudcomputing competition computerengineering computingplatforms consumerbehavior copyrightinfringement digitization elawar facebook(firm) fairuse(copyright) history informationservicesindustry internet internetindustry lawandlegislation leadership librarymaterials linda management managementgoogle(firm) publishing reliability(engineering) strategicplanning systemsengineering technologyandlaw unitedstates websearchengines