20thcentury art artandindustry artpatronage branding(marketing) business businessandpolitics businessaspects campaignfunds casestudies charitablecontributions corporations economics festivals general germany greatbritain history latinamerica management marketing modern nonprofitorganizations performingartssponsorship pressuregroups publictelevision recreation socialaspects sociallifeandcustoms socialmarketing socialresponsibilityofbusiness south specialevents sports sportssponsorship strategicalliances(business) televisionbroadcastingofsports texas