2001g-558 advertisingastopic attachmentbehavior branding(marketing) brandloyalty brandnameproducts business china civilization communicationinmarketing consumentengedrag consumerbehavior consumers consumers'preferences cross-culturalstudies customerloyalty customerrelations drugindustry druglabeling drugpackaging drugs foreigninfluences image(psychology) imagery(psychology) loyaliteit marketing merken nationalism nonfiction pharmaceuticalindustry pricecutting productmanagement psychologicalaspects psychology qv736b8172001 relatiemarketing relationshipmarketing unitedstates